Making the switch from hobbyist to entreprenuer can be thrilling. Many of us are tempted to dive right in to the world of artist and merchant. We create our product and website, maybe even a business Facebook page, and send our product into the world with dreams of being the next big thing. Then, silence. Oh sure, your mom bought a book and your dad has one of your prints hanging in his hallway, but other than family and close friends, sales are dismal. Attract customers and fans with a marketing plan that introduces you and your art to the world in engaging ways.
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